Designer Tommaso Gecchelin has a great love for Apple products, resulting in the MacBook Touch concept design that plays with the idea of Apple flirting with something smaller compared to what it normally releases where notebooks are concerned. With the advancements achieved in flexible OLED technology, this could very well hold the key to the MacBook Touch concept by providing rich color and resolution density required for a smaller display without sipping up too much juice or being easily damaged.

According to Gecchelin, flexibility is a more highly prized design factor compared to hard rigidness at the moment since current Apple notebooks trend toward a unibody construction.