What wasn’t expected is that they would go after the Flip, and if the video quality is there (it should be), Flip is going to feel the pain.

The cases had given that away for a while. As expected, Apple has released an iPod with a camera.

Sep 9, 11:09 PT, Ok, that’s it for the

Sync is getting better for all media (song, photos, movies)

Sep 9, 10:23 PT, New store design: makes buying easier

From 3rd party vendors.

It makes the selection easier when you want to copy files over. It is possible to see unique content from another computer as well.

It can play your own music “to blast” while listening rock.

Sep 9, 10:46 PT, FPS Shooter: Nova

It’s a mix of Guitar Hero and. . . I don’t know what

Hum… so! ?

Sep 9, 11:00 PT, Free = iPod nano+ camera integratedFor its defense, the flip said that it has an integrated USB connector.

Ok, that’s it for the news. I’m going to enjoy the live performance for a few mn.

Sep 9, 11:09 PT, Norah Jones, live at the 9/9/9 Apple event

Sep 9, 11:03 PT, Oh and there a pedometer too. . .

iTunes 9 is available today, along with all the new iPods.

Sep 9, 10:43 PT, he player has to move

Sep 9, 09:54 PT, [No Title]

Sep 9 09:58 PT, The show, is going to start soon

Sep 9, 10:29 PT, 225M iPod sold since the start

Sep 9, 10:25 PT, iTunes LP

At least, it is sunny and warm now

We should get inside in a few minutes.

The email+web capabilities are being praised. It’s hard to contradict them on that. Among them: the iPod is also a small “computer”.

It is still the best mobile web experience out there. We’re going over all the reasons why the iPod touch is great.

Sep 9, 11:07, PT, Live performance: Norah Jones gets on stage

Sep 9, 10:34 PT Ouch

Sometimes they are really goo, sometimes not.

“Thank you for coming and see you soon” (Steve Jobs)

Ok, we’re moving now. . . There are two more doors to get through
(Sent from a Mobile Device)

Sep 9, 08:49 PT, Actor from Hero in the line

Sep 9, 11:06 PT, It’s green too

29 per ringtone, the margins have to be fantastic. At $1.

Sep 9, 10:07 PT, Genius for appsWow, this is going to be the next high margins business for Appple.

)

(not purchased on the stor, right? ! 40,000 songs!

On this row: Gearlog, Gizmodo, Ubergizmo & Engadget.

Sep 9, 10:48 PT, Madden “touch” : custom UI

The idea is that you have to move in rythm to not only stay on track, but also get power-ups and additional points.

Sep 9, 10:47 PT, EA: Madden NFL 10

Sep 9, 10:55 PT, iPod Classic

Ok, now that’s really cool.

Sep 9, 10:49 PT, [No Title]You can “draw the play” directly on the screen.

Allows the replication (or streaming) of content to up to 5 computers in the home.

It is possible to stream music from another computer, but also simply copy the tracks.

(Sent from a Mobile Device)

Sep 9, 08:39 PT, Media crowd

And that’s just for the past year. .

Sep 9, 10:58 PT, Stainless Steel Shuffle

(Sent from a Mobile Device)

Sep 9, 09:33 PT, We should get inside in

That said, I disagree when Apple says that gaming on the PSP or DS doesn’t stack up to the iPhone. The (PSP/DS) games are actually often better in my opinon, but the DS and the PSP aren’t good at anything else, and the PSP is not really pocket-friendly.

Sep 9, 11:02 PT, Flip: dark days ahead. . .

The cool thing is that you can also manage which apps is on your phone.

Sep 9, 10:11 PT, Genius. . .

The music is pretty cool, btw

The general check-in will start soon. . . It looks like the VIPs are all in. We’re in downtown SF, next to the MOMA

(Sent from a Mobile Device)

Sep 9, 09:38 PT, VIPs are in. . .

Sep 9, 10:53 PT, [No Title]

Sep 9, 10:42 PT, Riddim Ribbon introduced

Sep 9, 10:57 PT, [No Title]

(Sent from a Mobile Device)

Sep 9, 09:09 PT, Cool writers

Sep 9, 10:57 PT, iPod Shuffle

I have to admit that Apple has found a great positioning for its iPod nano

Sep 9, 11:03 PT, Nano gets FM Radio! )That’s kind of fun. (finally!

Sep 9, 10:21 PT, Home Sharing DemoIt’s pretty smart, that could be a gift idea and this will boost the revenues while making the search easier.

Sep 9, 10:54 PT, ipod touch = fun

Remember than the classic iPod are now a dying race.

Sep 9, 10:52 PT, $199 is a magic price pointThis is the iPod legacy.

, that’s the message

Sep 9, 09:54 PT [No Title]

The interesting part is that they have designed a custom interface. You can tap on a player directly to take control. It’s intuitive. The game is pretty well done.

Genius can act as a DJ or as a radio station, based on the songs in your library

Sep 9, 10:10 PT, iTunes 9 visual

As usual, there’s some breakfast. The crowd is slowly building up out there.

Sep 9, 11:05 PT, Xmas line up

He’s thanking the person who gave him a liver and thanks the people at Apple for their fantastic work while he was away. Those who could stand gave Steve Jobs a standing ovation.

Microsoft is 1% or so. . .

Sep 9, 10:28 PT, iPod update!

Sep 9, 10:15 PT, Home sharingTo get more info about the songs and the albums that you like, Apple has worked with artists to bring additional content for iTunes users.

Sep 9, 11:04, PT, Available today

Sep 9, 10:41 PT With 10M users on Tap

I wonder how C&C will work. Madden is available today in the App Store, more games were announced. . .

Sep 9, 10:49 PT, Madden: custom UI

Sep 9, 10:57 PT, New colors, new price

Sep 9, 10:09 PT, iTunes is going everywhere

Note: this is in reverse chronological order, so, to see it from the start, go to the full post, start by the bottom of the post and make your way up.

Sep 9, 11:16 PT, Conclusion

Now you can preview content from the charts and buy right from the charts.

(Sent from a Mobile Device)

Sep 9, 07:53 PT, Hi!

1 introduced

Sep 9, 10:06 PT, iPhone OS 3. Genius for apps will recommend applications, based on the ones that you own.

in addition of the 30M iPhones. . .

that’s pretty impressive.

The controls are optimized for iPhone.

Ubi soft is spinning off a simple game based on its AC franchise. The graphics are simple but it’s a platform game that seems to hold its own.

Hey, the guy in the middle of the image(back of the crowd)is the mind-reading cop in Hero. (Seriously)

A few more minutes (loud music playing in the background. . . We’ve been asked to settle down and switch our phones to silent mode. )

Sep 9, 09:56 PT, Bloggers hard at work

Sep 9, 10:51 PT, There’s an app for everything. . .

Again, a lot of content for fans

Sep 9, 11:08 PT, [No Title]

“Ouch” for the competition. There is some content that is exclusive to iTunes. Call it metadata if you want, but hardcore fans are going to be happy about this.

This is what iTunes 9 looks like.

Other reason: there’s a TON of apps.

Apple really wants the iPod touch to take off – big time.

There you go: lower prices, more stora ge.

Sep 9, 10:54 PT, [No Title]

) and shared to Facebook or other social services.

A wishlist has been added (good!

(Sent from a Mobile Device)

Sep 9, 07:33 PT, We’re at the door. . .

you can get one right away if you want. This is a hard launch. . . Bye bye Flip!

Sep 9, 11:04 PT, 8GB and 16GB

for apps too!

: Sep 9, 1013 PT, Better sync. . .

Sep 9, 10:53 PT, Therefore. . .

he player has to move the device left and right to stay on the track.

Obviously all the fine details are on Apple’s website.

If you just want to see the latest products, check out – the short handson with the new iPod nano and the posts about the iPod touch 3G and iPod Shuffle price cut. Head to the full post to see everything that was captured.

Sales doubled when the price was lowered by $10.

We’re 20mn away for getting our passes.

The media line is building up, and people are checking their gears or posting about the latest rumors.

With 10M users on Tap Tap revenge. . .

Sep 9, 10:40 PT, Assassins Creed II demowha t will Tapoulous do now?

Let’s try this again. . .

Ooops wrong photo size.

Sep 9, 10:02 PT, Guess who’s here? !

That’s a nice way to close a “music” event.

Here’s an example from Wall-E. Nice Pixar plug! Bonus content is there fore (some) movies too.

Sep 9, 10:01 PT, All eyes are on the podium. . .

Sep 9, 10:08 PT, Ringtones

Sep 9, 10:50 PT, Command & Conquer arriving soon!

(Sent from a Mobile Device)

Sep 9, 09:02 PT, (Sent from a Mobile Device)Hey, our buddies from Tech-On and VentureBeat are here.

Things are definitely getting better for blogging. ). Ok, I’m in and seated on a spot that has an electrical outlet (yay!

Sep 9, 09:42 PT, Broadcast team go inThe place is packed.

Apple has analyzed 54M songs to make Genius smarter. Genius mixes is a “virtual DJ”.

That’s it for the iTunes 9 demo. (big round of applause)

Sep 9, 10:28 PT, For movies too: iTunes Express

Sep 9, 09:53 PT, We’re in and seated

Sep 9, 10:56 PT, Integrated controllers for the ShuffleThe displayless iPod has not been so successful by all accounts and even on the stage of an Apple event, it’s hard to be excited by that one.

Sep 9, 10:37 PT, Shopping experience

We would like to thank everyone who followed today’s Apple event live with us. We’re grateful, so “thanks! It’s always exciting to capture these events (with Apple, but also others) and to share them live with you all. “

We know that you can’t wait *one hour* toknow what’s going on in there!

, Poor Dell…

Sep 9, 10:33 PT, iPod touch qualitiesOk that’s just mean! !

It’s clear that the sheer volume of devices out there makes the iphone/ipod touch platform impressive.

The place wasn’t very hard to find, I guess. . .

A microphone input…)

Sep 9, 11:01 PT, Has someone been eating too much? So. . . (You know what’s missing? (That ’s assuming that the video quality is the same or better. why would you buy a Flip?

Just as the rumor said. . .

Sep 9, 10:31 PT, 20 Million iPod Touch sold!

That works in iTunes, obviously.

The videos are (of course) YouTube friendly.

It’s true that if you’re going to spend the money, why not get a nano?

Oh, right, that’s one way of looking at it It’s like buying alaptop and getting a “free” integrated webcam.

They carry heavy equipment, so they get some extra time to setup.

That’s the finale group before we get in.

(Sent from a Mobi le Device)

Sep 9, 07:39 PT, Apple staff buzzing around

Here’s what Apple thinks of the shopping experience on the DS and the PSP. . . in contrast, Apple uses an all-digital distribution platform, which it says is much better.

Sep 9, 10:36 PT, Gaming on iPod touch

Sep 9, 10:59 PT, iPod = Flip killer?

Sep 9, 10:38 PT, Is more better?

Sep 9, 10:40 PT, [No Title]

Sep 9, 10:44 PT, [No Title]

Sep 9, 10:17 PT, iTunes LP

Sep 9, 10:53 PT, [No Title]

Sep 9, 10:58 PT, Steve Jobs comes back on stage

Sep 9, 10:04 PT, Steve jobs is getting a standing ovation

Sep 9, 10:58 PT, [No Title]

The “most successful product in history”

(Sent from a Mobile Device)

Sep 9, 08:09 PT, Food in the background!

Sep 9, 10:59 PT, Huh? ? ?

(Sent from a Mobile Device)

Sep 9, 08:58 PT, One step closer

Being able to manage the apps from iTunes 9 seems really handy.

Sep 9, 10:18 PT, This is pretty explicit

And it’s got 100M accounts. It’s huge for any retail business.

Apple has more games on its platform, but I’m sure that the debate will rage about whether or not their games are “better”.

Managing the phone from a computer is comfy. That’s particularely true when you have enouh storage to add a bunch of stuff in it.

Sep 9, 10:18 PT, iTunes Demo. . . .

Apple is pushing the iPod touch here. This is the future of iPod. . .

Sep 9, 10:29 PT, iPod competition: ouch

Sep 9, 11:03 PT, [No Title]

It’s not really complicated, but the question is: wouldn’t that be better to get a centralized server? In the end, duplication might not be so bad, when storage is cheap.

Sep 9, 10:19 PT, iTunes Apps managementMay be, but it’s also more complicated to setup and use.

Here comes the FPS shooter.

Let’sEveryone looks pretty relaxed.

(Sent from a Mobile Device)

Sep 9, 07:33 PT, Ooops wrong photo size. Last team meeting before the show. . .

Sep 9, 10:26 PT, More iTunes LP content

They too need a good spot. I’m in line with a couple of photographers.

Madden comes to the iPhone

(Sent from a Mobile Device)